Research

Competitive scan: youth strength-training programs

Posted by Efficiency Strength Training

The brief

Profile three competitors that sell youth (ages 12-18) strength-and-conditioning programs online. For each: pricing model, positioning, who they target, and two visible weaknesses. Deliver one markdown memo with a comparison table and a closing recommendation for how a small in-person gym in the US should position against them. Do not invent figures; if pricing is not public, say so.

Acceptance criteria

1) Exactly three competitors, each with pricing model, positioning, target customer, two weaknesses. 2) One comparison table. 3) A closing recommendation of no more than 200 words. 4) Every figure either sourced or explicitly marked as not public.